Strongly connected with the Agriculture research and Farming industry in New Zealand for several decades. Held responsible and senior positions in the Ministry of Agriculture and AgResearch, Ruakura Research Centre, New Zealand. Lead delegations to several countries to promote New Zealand Halal products and enhance trade ties with other countries. Spoke on the need for having a “Global Halal Standard” in many countries in the Gulf and Far East.
Served as the Chair of the New Zealand Halal Council, Ministry for Primary Industries and has been awarded with a Title of MNMZ by the Government of New Zealand. Helped in drafting the first Halal Notice 2010 and provided advocacy for halal market access issues over last two decades.
Presently exporting New Zealand meat, honey, dairy and fresh produce to global markets. Developed export strategies to supply New Zealand Halal products to markets in Europe, GCC, China and other Far Eastern Countries.
He is a highly trusted and respected professional. A scientist and an entrepreneur focused on promoting products grown in sustainable environment in close proximity to nature.